The Profit · S3 E7
Precise Graphix
Emmaus, Pennsylvania
Open. The rescue stuck and it continues to operate.
The short answer
25+ year signage/branding company; directory listings only, no dated recent review found in this pass.
What happened on the show
Keith and Dean were the brothers behind Precise Graphix, which made signs and built brands for other businesses, and despite a large workshop, its equipment was badly outdated, still moving data around on floppy disks. Marcus offered $270,000 for a third of the company, but he wanted proof first, tasking them with a real job, rebranding one of his own Camping World stores. Their ideas were creative, but muddled management led to rushed production and multiple flaws, and the branding came back incomplete, disappointing him. He gave them a second chance once the roles were clearly defined, this time remodeling an AutoMatch dealership, another business he owned that had appeared earlier on the show. The second effort was flawless, and the clean design and installation impressed Marcus enough to secure the deal. It was one of the episodes where the fix was less about money than about forcing a talented but chaotic shop to define who did what.
After the cameras left
The sign and branding company appears to still be operating, though the evidence is thin. Precise Graphix, a signage and brand development firm of more than 25 years, shows up in directory listings at its Emmaus, Pennsylvania address on South 5th Street, but we found no dated recent review to confirm current activity. Because the signal is directory persistence rather than a live confirmation, we hold this at low confidence and recommend a direct phone or site check. Last documented open as of 2026.
Location
325 S 5th St, Emmaus, PA 18049
More from Marcus Lemonis
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Sources
Confidence: low. Last checked 2026-07-19.