companyThe Profit · Season 4, Episode 4 · Aired September 13, 2016
Flex Watches
Los Angeles, California
Open. The rescue stuck and it continues to operate.
What happened after
E-commerce watch brand, official site live with 2026 copyright footer and active product/checkout flow.
What happened on the show
Marcus liked Flex Watches at first sight, an inexpensive, comfortable watch whose colors matched partner charities that shared in the revenue. But the company had drifted, chasing retailer demand into pricier watches that abandoned the charity focus, and it had no real creative process, its designs and packaging rushed and dull. Marcus set about pulling it back to its purpose. Branding consultants warned the team off a pile of generic lifestyle motifs, and he pushed co founder Trevor to build the company's story around his mother's charitable history. To answer retailers wary of stocking a cheap watch, Marcus designed a silent salesman display, though co owner Travis rushed the job into a plain shelf. After weeks of redesigning patterns, selecting a coherent look, and overhauling the website, the team delivered a strong, successful pitch to a national retail chain that bought into the cause and the story behind the brand.
After the cameras left
Flex Watches is still ticking. The e commerce watch brand runs a live official site with a current copyright footer and an active product and checkout flow. The charitable angle that Marcus fought to restore appears to remain central to how the brand presents itself, and the company has kept selling well past the episode. There is no closure signal anywhere on the site. Confirmed operating as of 2026, high confidence.
Sources
Confidence: high. Last checked 2026-07-19.