companyThe Profit · Season 3, Episode 20 · Aired February 2, 2016
Farmgirl Flowers
San Francisco, California
Yes. This one is still open.
What happened after
Major e-commerce florist, 15 years in business as of a November 2025 Forbes profile; founder retained independent ownership per a companion Fortune piece.
What happened on the show
Farmgirl Flowers, founded by Christina, was a fast growing e commerce florist, and Marcus admired the model, a single daily flower arrangement that cut costs and minimized waste. But the logistics and the online interface were not ready for the nationwide expansion Christina was planning, and she worried that competitors would beat her, attributing her trouble raising capital to her gender. The deal foundered on valuation and on how much value Christina thought Marcus brought. She wanted $1 million for just 5 percent of the business, a figure that left him speechless. He countered with $1 million for 25 percent, she would not go above 10 percent, and Marcus declined, explaining that so small a stake gave him too little reason to be invested in her success. It was one of the rare episodes where a healthy, promising business and a capable founder simply could not agree on a number, and both walked.
After the cameras left
Farmgirl Flowers did not need Marcus, and it proved it. The e commerce florist reached its fifteenth year of trading according to a Forbes profile in November 2025, with founder Christina Stembel having retained independent ownership, per a companion Fortune piece on the company's profitability and her exit. Founded in November 2010, it grew into a major online flower brand entirely without the investment she and Marcus could not agree on. This is the strongest kind of aftermath, a business that turned down the deal and thrived anyway. Confirmed operating as of 2026, high confidence.
Sources
Confidence: high. Last checked 2026-07-19.