companyThe Profit · Season 5, Episode 13 · Aired June 26, 2018
Ellison Eyewear
Chicago, Illinois
The trail goes cold here; we could not verify whether it is still open. The last confirmed sighting we found dates to 2018.
What happened after
Eyewear company (Marcus Lemonis Fashion Group acquisition per directory data); ellisoneyewear.com fails to resolve (DNS ENOTFOUND) and no direct current retail presence for the actual company was found.
What happened on the show
Ellison Eyewear was a Chicago startup making high end sunglasses, and behind the flashy product it struggled to turn a profit. The episode located the trouble in its CEO, who was having trouble moving past a personal tragedy, and that grief had seeped into everything, hiring and marketing alike, and left the company with no structure or vision. Marcus's challenge, as the show framed it, was to get him to look beyond his loss before the company followed. It was one of the show's more emotionally weighted cases, where the business problem and the founder's personal one were tightly bound together. The product had appeal in a crowded eyewear market, but a company with no structure and a leader consumed by grief needed more than a cash injection, it needed its founder to find a way forward.
After the cameras left
We could not verify the company's status. The ellisoneyewear.com domain fails to resolve, and we found no current retail presence for the actual company. A registered address placed it in Chicago, and the business was reportedly connected to a Lemonis fashion group acquisition, but nothing confirmed recent operation. Complicating the search, an unrelated eyeglass frame model also named Ellison, sold by other brands, kept surfacing and had to be excluded. With no closure article and no live presence found, Ellison Eyewear ships as unverifiable rather than guessed.
Sources
Last checked 2026-07-19.
What is there now
Street imagery via Google Maps. Location approximate.