companyThe Profit · Season 7, Episode 9 · Aired January 28, 2020
B Sweet
Los Angeles, California
Still open. It kept its doors open after the show.
What happened after
Dessert shop; expanded distribution by adding nationwide shipping via Goldbelly.
What happened on the show
B Sweet was a Los Angeles dessert shop run by an entrepreneur the episode described as incredibly sweet and successful, whose problem was almost the opposite of most Profit cases, too many ideas rather than too few. Marcus's job was to help her rein in those ideas before her many ventures brought chaos to her delectable little empire. It was a case of managing abundance and ambition rather than rescuing a failure, an owner whose creativity and drive needed focus and structure to keep from scattering the business. Marcus's approach here meant helping her prioritize, build systems, and channel her energy into a coherent operation rather than a sprawl of projects. The product and the founder's talent were clearly assets, which made discipline and focus, not survival, the things the episode was really about for B Sweet.
After the cameras left
B Sweet is still open and has grown. The dessert shop operates from Sawtelle Boulevard in Los Angeles with online ordering, and its own messaging notes it now ships nationwide through a gourmet food marketplace, a sign of post episode expansion rather than contraction. The challenge the episode framed was focus, not survival, and the business has clearly stayed the course while widening its reach beyond the original storefront. Confirmed operating as of 2026, high confidence.
Sources
Confidence: high. Last checked 2026-07-19.
What is there now
Street imagery via Google Maps. Location approximate.