companyThe Profit · Season 7, Episode 6 · Aired December 10, 2019
Hatbox: A Modern Haberdashery
Austin, Texas
This one survived. It remains in business.
On the show
Season 7, Episode 6 · December 10, 2019 · hat retail store
dual-business no-deal episode ("Hatbox & Ramp"), aired with RAMP Sports
What happened after
Hat retailer, 'celebrating 47 years as Austin's favorite hat shop'; the original Congress Ave storefront has closed and the business now operates online (store.hatbox.com) plus by-appointment and a mobile 'HatBar' service rather than a walk-in shop.
What happened on the show
Hatbox was a Texas haberdashery, a hat retailer whose owner, as the episode memorably put it, wanted to be buried in her cashwrap, and it appeared in a special format episode built around two companies where Marcus never made a deal. Rather than a standard rescue, this installment had him revisiting Hatbox and a Utah ski maker with 20/20 hindsight, sharing the business tips that could have changed things for each. For Hatbox, that meant reckoning with an owner deeply attached to the old way of running her shop and the changes she would have needed to make to modernize and survive. It was a reflective take on the usual Profit formula, less about an investment and more about the lessons a stubborn but beloved small retailer could have used. The affection for the shop was real, and the episode was candid about what it would have taken to save it.
After the cameras left
Hatbox has changed shape but survives. The hat retailer, celebrating around 47 years as an Austin favorite, has closed its original Congress Avenue storefront and now operates online, by appointment, and through a mobile hat bar service rather than a walk in shop. It posts appointment hours and runs an online store. So the walk in era ended, but the business itself continues in a leaner form. Medium confidence open, in its appointment and online model, as of 2026.
Sources
Confidence: medium. Last checked 2026-07-19.