The Profit · S2 E16
ASL Sign Sales & Service
Surfside Beach, South Carolina
Yes. This one is still open.
The short answer
Signage manufacturing/installation/repair company; active site and Facebook page found under nearby Myrtle Beach address.
What happened on the show
ASL Signs belonged to Anthony, a young, ambitious owner who wanted to take his sign making business statewide and then national. Marcus quickly figured out that Anthony did not really want an investment partner so much as access to Marcus's contacts. The showroom was a chaotic jumble of signs that the team cleaned up, but the real issue was Anthony himself. When a nearby hotel came in to get a sign repaired, he passed up the chance to visit in person and pushed it to the next day, and his aggressive, domineering streak kept surfacing. He overrode his project manager Josh's designs with flashier but less practical fonts, and at the hotel he undercut Josh by promising impossible delivery times, confusing the buyer. Then a local business owner reached out to Marcus about Anthony's poor reputation in town, including a lawsuit over a botched sign. Marcus wanted no part of it and left. Notably, this was the only episode in which he never even made an offer.
After the cameras left
The sign company remains in business. ASL Sign Sales & Service, handling signage manufacturing, installation, and repair, is active with a live site and Facebook page, now listed under a nearby Myrtle Beach address on 17th Avenue South while still appearing at its Surfside Beach location on Highway 17 in directories. Even without a deal, and even with the reputation issues the episode aired, the underlying business kept operating. Medium confidence open as of 2026.
Location
Current listed address 1310 17th Ave S, Myrtle Beach, SC 29577
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Sources
Confidence: medium. Last checked 2026-07-19.