The Profit · S4 E18
Zoe's Chocolate
Waynesboro, Pennsylvania
This one survived. It remains in business.
The short answer
Chocolate shop, still at its original downtown storefront.
What happened on the show
Zoe's Chocolate, per the episode, was a family owned chocolate shop that three siblings had launched to back their father, a chocolatier. It was a small, personal business rooted in family and craft, the kind of founder driven operation the show often found had real product quality but needed help turning that into a sustainable, growing company. Marcus's approach to a business like this generally focused on the fundamentals a passionate family shop can overlook, the retail operation, the margins, and a path to reach beyond a single downtown storefront, all while protecting the handmade quality that gave the brand its identity. The family story at its heart was both the reason the shop existed and part of what made it a business worth backing.
After the cameras left
Zoe's Chocolate is still at its original storefront. The chocolate shop trades from East Main Street in downtown Waynesboro, Pennsylvania, and carries a 5.0 rating on TripAdvisor across more than 20 reviews, several of which reference the Marcus Lemonis investment directly. The family business the episode profiled has held its downtown home and its reputation years later, still run around the founding family. Confirmed operating as of 2026, high confidence.
Location
34 E Main St, Waynesboro PA 17268
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Sources
Confidence: high. Last checked 2026-07-19.