The Profit · S7 E4
Polar Bear Coolers
Atlanta, Georgia
It is still up and running.
The short answer
Soft-sided cooler manufacturer, 'keeping it cool for 20+ years'; headquartered in the Atlanta metro.
What happened on the show
Polar Bear Coolers made soft sided coolers, and by the time of the episode its sales had been plummeting for several years. The show pinned the decline on a broken inventory process and an owner who, in its words, cared more about rocking out than about valuing the people who worked for him. The warning was that without improving his communication and streamlining the process, the company would melt down. It was a recognizable Profit case, a solid product undermined by operational sloppiness and a checked out, distracted owner. Marcus's work centered on fixing the inventory system, tightening operations, and getting the owner to lead and value his team rather than coast on the brand. The coolers themselves had a real market, which made the internal dysfunction, the inventory and the leadership, the thing standing between the company and a recovery.
After the cameras left
Polar Bear Coolers is still keeping things cold. The soft sided cooler manufacturer, in business more than 20 years and established in 2002, is headquartered in the Atlanta metro at Alpharetta, Georgia, with a Facebook following in the thousands and distribution through major online retailers per current listings. The sliding sales and operational mess the episode captured have evidently been steadied, because the brand is clearly still operating and widely distributed. Confirmed operating as of 2026, high confidence.
Location
HQ 520 Sunflower Ct, Alpharetta GA 30004
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Sources
Confidence: high. Last checked 2026-07-19.