salonThe Profit · Season 4, Episode 14 · Aired June 20, 2017
Ashtae Products
Greensboro, North Carolina
Still open. It kept its doors open after the show.
What happened after
Professional hair care manufacturer for licensed cosmetologists/barbers; active direct-to-consumer and pro sales.
What happened on the show
Ashtae Products was a family owned hair care company that, per the episode, hit a breaking point over the father's costly side projects. It made professional hair care aimed at licensed cosmetologists and barbers, a solid niche business whose finances had been strained by ventures outside the core. The episode followed Marcus's familiar pattern for a founder led manufacturer in that spot, refocusing attention and money on the profitable core, confronting the spending that had put the company under pressure, and working through the family dynamics that so often sat underneath the numbers on this show. It was another case where the product itself was sound and the real repair was operational and personal rather than a question of what the company actually made.
After the cameras left
Ashtae is in strong shape. The professional hair care manufacturer, serving licensed cosmetologists and barbers, runs a live official site with active direct to consumer and professional sales out of its Greensboro headquarters on South Eugene Street. The site carries a current copyright footer, active shop categories, and even a scheduled industry event, all confirming live operation. Whatever the side projects that strained it, the core business is thriving. Confirmed operating as of 2026, high confidence.
Sources
Confidence: high. Last checked 2026-07-19.
What is there now
Street imagery via Google Maps. Location approximate.