companyThe Profit · Season 8, Episode 5 · Aired September 7, 2021
Sonoma Coast Spirits
Petaluma, California
Yes. This one is still open.
What happened after
Woman-owned, family-run craft spirits distillery (flavored vodkas, whiskey) founded 2011; tasting room plus Spirits Club subscription.
What happened on the show
Sonoma Coast Spirits was a small town craft spirits company that needed help expanding beyond its local community. Family owned and operated, the business, in the episode's framing, had to come to terms with its past and agree on its future if it wanted a real shot at the big time. It was a recognizable Profit setup, a real product and a committed family whose growth was tangled up in unresolved history and internal disagreement about direction. Marcus's work on a business like this centered on building a path to wider distribution while helping the family resolve the past friction and align on where the company was headed. The craft spirits and the family operation were genuine assets, which made the family alignment and a credible expansion plan the things that had to come together for the distillery to grow beyond its home market.
After the cameras left
Sonoma Coast Spirits is doing well. The woman owned, family run craft distillery, founded in 2011 and making flavored vodkas and whiskey, operates from North McDowell Boulevard in Petaluma, California, with a tasting room, a spirits subscription club, a current copyright footer, and a Yelp review dated June 2025. One of its vodkas even earned a spot on a celebrity favorites list. The family distillery the episode found stuck locally is clearly operating and has built a following. Confirmed operating as of 2026, high confidence.
Sources
Confidence: high. Last checked 2026-07-19.
What is there now
Street imagery via Google Maps. Location approximate.