companyThe Profit · Season 8, Episode 4 · Aired August 31, 2021
James' Gourmet Pies
Salt Lake City, Utah
Yes. This one is still open.
What happened after
Veteran-owned gourmet pie bakery/caterer; active online ordering for delivery and pickup.
What happened on the show
James' Gourmet Pies was a sweet potato pie business with humble beginnings that had built a strong local following, and the episode caught it at the moment before an expansion. Marcus's job, as the show framed it, was to pull the owner's pie in the sky ambitions back to solid ground, tempering them with the operational reality of what the business could actually support. It was a familiar Profit dynamic, a beloved product and an eager founder whose reach threatened to exceed the company's readiness to grow. Marcus's work centered on grounding the expansion in real numbers and a solid operational base, so that a promising local pie business did not overextend itself. The product and the local loyalty were genuine assets, which made disciplined, realistic growth, rather than the founder's loftier dreams, the thing the episode set out to instill.
After the cameras left
James' Gourmet Pies is still baking. The veteran owned gourmet pie bakery and caterer operates from Salt Lake City with active online ordering for delivery and pickup, an Instagram following in the thousands whose bio references the show, and a Chamber of Commerce listing corroborating the address. The confirmation rests on social and ordering platforms rather than a dated review, so we hold it at medium confidence, but the business is clearly active. Open as of 2026.
Sources
Confidence: medium. Last checked 2026-07-19.
What is there now
Street imagery via Google Maps. Location approximate.