companyThe Profit · Season 5, Episode 18 · Aired July 31, 2018
Baby Bump
New Orleans, Louisiana
The rescue did not hold; it later closed.
What happened after
Maternity and children's clothing boutique; MapQuest and Yelp both tag the listing as permanently closed.
What happened on the show
Baby Bump was a husband and wife maternity and children's clothing business in New Orleans, and by the time of the episode the couple were working night and day just to keep their stores open. A recent illness had left them buried in debt that was crushing the operation, and the question Marcus faced was whether he could teach them to revitalize the stores before the business went under. It was one of the show's more sympathetic cases, hardworking owners undone less by mismanagement than by circumstance and mounting debt. The work would have centered on stabilizing the finances, sharpening the retail operation, and finding a path back to viability for a family business fighting to survive. The commitment of the owners was never in doubt, but commitment alone could not offset the debt that was pulling the stores down.
After the cameras left
Baby Bump has closed. Both MapQuest and Yelp tag the maternity and children's boutique as permanently closed, with the Yelp listing carrying a closed status marker. There is an address discrepancy in the records, older listings and the spine showing one Magazine Street address while the closed listing shows another, which likely reflects a relocation before the eventual shutdown rather than two separate stores. The debt the episode captured appears to have finally caught up with the business. Medium confidence closed as of 2026.
Sources
Confidence: medium. Last checked 2026-07-19.
What is there now
Street imagery via Google Maps. Location approximate.