Restaurant: Impossible · S21 E10
Texas Cowboy BBQ
Abilene, Texas
This one survived. It remains in business.
The short answer
Local TV news (KTAB/KRBC BigCountryHomepage.com) reported shortly after the episode aired that "Texas Cowboy BBQ is on the up and up after the recent episode featuring the restaurant aired on Food Network," with co-owners George and Taylor benefiting from Robert Irvine's menu revisions.
What happened on the show
A marriage and a barbecue joint were both on the rocks when Irvine reached Texas Cowboy BBQ in Abilene. Co-owners George and Taylor were the story: Taylor wanted a bigger role while George stayed closed off, angry and unable to accept help, and the episode frames the rescue around getting George to confront a painful past and open up to his wife before they lost both the business and the marriage. Getting a guarded owner to let his wife in was the real work, and the two-day overhaul chased exactly that. Because the teaser centers on George's walls, not the plates, what remains is a barbecue joint whose survival turned on one owner learning to open up, a closed-off man and an open-hearted wife the real ingredients the rescue had to combine.
After the cameras left
Texas Cowboy BBQ got a lift from the episode. Local station KTAB/KRBC reported shortly after it aired that the restaurant at 1881 North Treadaway Boulevard was on the up and up, with George and Taylor benefiting from Irvine's menu revisions. That evidence dates to the 2022 episode window rather than a fresh current-year check, and no newer signal surfaced, so we record it as open as of that last-confirmed period at medium confidence.
Location
1881 North Treadaway Blvd, Abilene TX
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Sources
Confidence: medium. Last checked 2026-07-19.