Restaurant: Impossible · S10 E5
Mystic Treats
Ashland, Oregon
Closed. The business shut its doors.
The short answer
Closed shortly after its TV renovation despite the makeover.
What happened on the show
Mystic Treats, a sweets spot on Ashland Street in Ashland, Oregon, drew its tenth season turn hoping Irvine's two day reset could reverse its slide. The show gave Mystic Treats its standard renovation on a deliberately small budget, the usual compressed effort to reset both the product and the room. Since no Wikipedia synopsis covers this episode, the particular failings Irvine found at Mystic Treats are omitted rather than filled with guesswork. The makeover did not take. Two independent Oregon television outlets reported that the doors closed for good not long after the renovation, with one flatly stating the Ashland shop was shut. Mystic Treats joins the tenth season entries whose televised reset could not outrun whatever was dragging the business down.
After the cameras left
Mystic Treats closed shortly after its renovation. Two independent local outlets carried the news: a KOBI-TV report and a KTVL Facebook video that stated flatly the doors to Mystic Treats in Ashland were closed for good. The KOBI account came via snippet, not a live load, so we rate this a medium call, and no precise date surfaced. The Ashland spot did not survive long past the makeover, joining the season's rescues that could not convert exposure into staying power.
Location
2345 Ashland St, Ashland, OR 97520
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Sources
Confidence: medium. Last checked 2026-07-19.