barBar Rescue · Season 9, Episode 4 · Aired March 17, 2024
The Thirsty Ox
Oxnard, California
Open. The rescue stuck and it continues to operate.
What happened after
Active with 7-day hours per Yelp and the Visit Oxnard tourism directory.
What happened on the show
The Thirsty Ox in Oxnard came in for Taffer's standard intervention, with Maria Menounos and Keven Undergaro handling the recon and both attending the grand reopening of the bar's new incarnation. The room went through the show's arc of scrutiny, confrontation and renovation, aimed at giving a struggling Oxnard bar a viable future. Taffer proposed reopening the venue as Foxy Ox, a modernized take on the old name, betting that a sharper concept and a disciplined operation could steady the room, with the usual open question of whether the changes and the new identity would take hold once the cameras left California and the owners were left to run it on their own. An Oxnard room in a competitive Southern California market, it needed the discipline and clearer identity the rescue aimed to install before its struggles pulled it under.
After the cameras left
The Thirsty Ox is still operating, under its original name. It shows active seven-day hours per Yelp and the Visit Oxnard tourism directory at 640 North Ventura Road, which puts the open call at medium confidence. A rename claim to The Foxy Ox could not be independently confirmed, since both independent listings still show it as The Thirsty Ox, so the status is recorded as open under the confirmed original name rather than asserting an unverified rebrand. The Oxnard bar kept its doors open, landing this one among the survivors of the ninth season.
Sources
Confidence: medium. Last checked 2026-07-19.
What is there now
Street imagery via Google Maps. Location approximate.