barBar Rescue · Season 10, Episode 2 · Aired February 22, 2026
Bar 44
Marietta, Georgia
Open. The rescue stuck and it continues to operate.
What happened after
Show temporarily renamed it "Apex Social" during the makeover, but the bar reverted to "Bar 44" and did not keep the new name. Official site is live, listing an upcoming "44 Live Festival" event (2026-08-08).
What happened on the show
Bar 44 in Marietta, Georgia, run by former professional basketball player Alade Aminu and Gary Ellis, came in for the show's standard intervention and an early season-ten episode. The room went through Bar Rescue's usual arc of scrutiny, confrontation, a stress test and a renovation aimed at giving the struggling bar a stronger footing. The show temporarily renamed it Apex Social during the makeover, betting that a sharper concept and a disciplined operation could steady the room. The reveal handed the owners a new name and look, with the familiar test of whether the changes, and the new name, would take hold once filming wrapped, though this rescue is only months old. A Marietta bar co-owned by a former pro basketball player, it had local profile to build on, which the makeover aimed to convert into a lasting draw.
After the cameras left
Bar 44 is still operating, back under its original name. The show temporarily renamed it Apex Social, but the bar reverted to Bar 44 and did not keep the new name, with its official site live and listing an upcoming 44 Live Festival event for August 2026 at 2755 Canton Road in Marietta, which puts the open call at high confidence. The forward-dated event is strong evidence of a healthy, actively operating room. Owners Alade Aminu and Gary Ellis kept the improvements and their original name, landing this one among the survivors of the tenth season.
Sources
Confidence: high. Last checked 2026-07-19.
What is there now
Street imagery via Google Maps. Location approximate.